When you Google “make money online,” you get about 192 million results. This can make navigating the world of online business very confusing. But if you boil it all down, your online business will probably fall into one of two categories:
- Selling your stuff online
- Selling other people’s stuff online
Regardless of which category your online business will fall into, you are going to probably want to start with a website.
Features of a Great Website
There are many great websites out there. You know them when you see them. But what exactly are the criteria that make a website one that you will want to visit again and again? Here are just a few:
Let’s face it. It all starts with great content. Without great content, a website is nothing but a pretty picture. One of the biggest mistakes people make online is spending all their time designing the appearance of their websites and then fill it with almost no substance. To get regular visits to your website, you need to post interesting content relative to your potential customers’ interests, and you need to update it regularly. Doing this will ensure repeat visits to your website as well as help your website show up in search engine results.
Attractive & Appropriate Layout
The appearance of your website come a distant second behind the quality of the content. I used to believe that it was a close second, but when you consider the popularity of sites like Reddit or Craigslist, you realize that appearance is really not all that important. In fact, unless the content of your website requires lots of pictures or videos, I prefer a simpler layout. It results in faster load times, which brings us to the next feature of a great website.
This was a huge issue back in the old dial-up days of the Internet. It became less of an issue with the saturation of high speed connections, but it is starting to become more of an issue again. The reason is so many websites are loaded up with ridiculous number of advertisements that it is really slowing things down again, especially on mobile devices. Everyone has followed those clickbait links on Facebook that say things like, “20 Celebrities who Have Lost a Ton of Weight,” or one of the other hundreds like it. Not only are these sites ridiculously slow to load, but they spread the “20 celebrities” over 20 pages, so you could sit there for 30 minutes trying to find out who lost a ton of weight and, more to the point, see the before and after photos. Don’t bog down your website. You will probably want to monetize your site eventually once you start getting more traffic. Just don’t go overboard.
How to Build a Website
One could write pages and pages about how to build a website. I do not want to get into all the details here. However, I would like to include a couple of pointers to get you started.
At the heart of it, WordPress is basically a blogging site. However, it is also one of the best platforms for designing a website. In the early days of the Internet, anyone designing a webpage had to learn HTML and write their webpages using this “foreign language.” It was more like writing a computer program than what you think of today when designing a website. WordPress now has editors that make most of that HTML stuff obsolete. It is actually more like typing in Microsoft Word than writing a computer program. Other features of WordPress include:
- Hundreds of themes
- Multiple page capability
- Ability to publish on your own domain
This website was designed using WordPress. Doesn’t it look great?
Quick recommendation: Enable comments on your pages and posts. Your website will be much more successful if you engage your readers and allow them to provide feedback.
Click here for direction on adding comment capability to your WordPress posts and pages.
How Many Hours Will It Take to Build My Site?
In the past, you could spend hours designing and setting up your website. But did you know you can build your website in under 30 seconds? I know, you don’t believe me. I wouldn’t believe me either, except that I have proof.
Click this picture to see the proof!
If you are ready to get started, simply enter your desired website name in the space below and click “Build it Now.”
Hopefully, I’ve given you some useful pointers for creating a great website. Once you have created your website, come back here and post a link to it in the Comments section for some free traffic.
Have a great day!