Tai Lopez has become somewhat of an Internet celebrity, known mostly for his YouTube advertisement showing his exotic cars and collection of books. His LinkedIn profile describes him as “an investor, partner, or advisor to over 20 multi-million dollar businesses. Through his popular book club and podcasts Tai shares advice on how to achieve health, wealth, love, and happiness with millions of people worldwide.” His latest offering is called The 67 Steps.
The 67 Steps
Owner: Tai Lopez
The centerpiece of The 67 Steps sales page is a video presentation by Tai Lopez in which Tai presents the background of The 67 Steps. The presentation is long, but it doesn’t seem so because Tai is a really good speaker.
The presentation is divided into three sections:
1. The Pyramid of Wealth. The Pyramid of Wealth is described as having the following five sections, from lowest to highest.
- Wealth Impact
2. Three keys to moving up The Pyramid of Wealth. Tai then describes the three things he learned from various mentors that made it possible for him to change his life from “debt” and “scarcity” to one of “prosperity.” These are the three keys.
- Find your life’s purpose.
- Win friends and influence people.
- Motivation and overcoming procrastination
3. The 67 Steps. This is the longest section of the video. He discusses how he came up with The 67 Steps, how people have been helped by it, and then a whole bunch of testimonials and questions. This is the sales pitch section of the video. Obviously he doesn’t include all the information, but he does go into a summary of The 67 Steps. Here are some of the things you will learn.
- Discover your destiny
- How to attract millionaire mentors
- How to make yourself deserve more
- How to front-load your income
- The “passport principle” (work from wherever you are)
- How to get other people to do what you can’t
- Three body-language techniques to get rich investors to fund your
- Advantages of owning a second home
- How to use credit cards to make a profit
- How to read people, yourself included, simply by looking at your/their right hand.
- How to get the equivalent of a Harvard MBA
- How to invest in gold
- How to filter good investment ideas from bad
- The item in your home preventing your from becoming successful
- The “Law of 12”
- Two (2) websites that will send you money for free
- Everything you need to know about real estate
- Three (3) common ideas to avoid to be successful
- The truth about making money online
- The “selfless snowball effect”
- Twenty (20) magical words that open the door to VIP deals
- Inexpensive office accessory that will guarantee you a massive return on your investment
- How to build your own personal retirement plan
That is an impressive list of claims.
The 67 Steps – My Take
The 67 Steps falls into a category I like to call “get rich mindset” material, considered more of a “self help” type product than a money-making opportunity. Probably the most famous educational material in this category is Think and Grow Rich by Napoleon Hill. First published in 1937, it remains as one of the best sources of information for getting into a “make money” state of mind. Educational material in this category typically doesn’t involve specific steps for making money, but tends to offer a more general philosophy.
The 67 Steps is a summary of the most important tips Tai Lopez learned from his millionaire mentors. He started with about 300 tips but decided he had to narrow it down to make it more digestible. If you have tried many different income opportunities and cannot seem to meet with success, sometimes it’s good to take a step back and examine your mindset. The 67 Steps can help you do that.
Here are some of what is covered.
1. Deserve to be a success. This is centered around becoming good at something. No matter what you do, someone else is probably doing it too, and if he’s practicing and you are not, you will not be able to compete.
2. Adapt. It doesn’t matter how successful you get, if you don’t adapt to the changing environment, you will eventually fail. Be adaptable.
3. Learn. Tai Lopez’ video showing his cars and books stresses his love of reading. He claims to read a book a day. That seems a little aggressive for most of us, but the point is never stop learning and improving.
4. Humility. You cannot learn anything if you think you know everything. You need to recognize that other people know more than you.
5. Have mentors. Once you recognize that there are people who know more than you, you should seek them out. Tai recommends a rule of 33%: spending one third of your time with mentors (people who know more than you), one third of your time with your peers (people who are your equal in knowledge and status), and one third of your time mentoring others (people who need your help to increase their own status).
That is an incomplete list, but you can get the idea.
I have to admit to having a bias toward material like this. I mentioned Napoleon Hill’s Think and Grow Rich, and I would add Robert Kiyosaki‘s Rich Dad books as well. If you have read these and wondered, “What’s the point?” then you might miss the point of The 67 Steps too.
There is a VIP section, which is included free for the first month. With VIP membership, you get two group coaching sessions with Tai each month along with “Book of the Day” video and audio summaries.
Pros and Cons
- Lots of good information
- Tai Lopez is a really good speaker
- Relatively inexpensive
- Information is universal
- Everyone can benefit from this material
- VIP section seems a bit over-priced
- Re-billing for VIP section is automatic; need to cancel to prevent re-billing
Who is The 67 Steps For?
The 67 Steps is for anyone looking to improve his or her situation in life.
It doesn’t have to be only financial. I know we focus on making and saving money here, but I believe The 67 Steps can help in just about any area of life.
Tools and Training
The 67 Steps is centered around Tai’s video training, which is good because he is a really good speaker. However, he does sometimes get a little long-winded, but they are still really interesting and informative.
Just about the only support you get is in the VIP Section: the twice-monthly coaching and the book-a-day summaries. If you choose not to continue with the VIP membership, you will just have access to The 67 Steps training.
With The 67 Steps, Tai seems to like the number 67.
The prices are as follows.
- The 67 Steps – $67
- VIP Membership – Included with The 67 Steps for one month; $67 per month thereafter
The 67 Steps
Owner: Tai Lopez
I have admitted a bias for products like this, and The 67 Steps is no exception. If you are looking for some good solid advice from someone who received the same advice from multiple millionaire mentors, this is a good place to start.
As for the VIP Membership, I am a little less impressed with what you get from the VIP section, but at least you get to try it for free before deciding whether to continue with it. I could see cancelling it after the first month, but you might like it once you see it.
If you have tried The 67 Steps, I would love to hear your input. Just drop me a Comment below.
Have a great day!