SaleHoo Wholesale Directory Review


Have you ever shopped at eBay or Amazon and wondered, “Where do all these items come from?”  Chances are, some of the sellers purchased their items from wholesalers they found through SaleHoo.


Rating: 4-out-of-5-stars1

Price: $67 per year

Owners: Simon Slade and Mark Ling



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SaleHoo is a New Zealand-based company that specializes in connecting resellers with wholesalers.  It was the brainchild of Simon Slade, an H.P. employee who also sold items online.  Slade recognized the demand for a directory of wholesalers that resellers on sites like eBay and Amazon could access to find discounted products for sale.  In 2005, he and Mark Ling teamed up and formed SaleHoo.  Today, the company boasts over 100,000 member resellers on eBay alone.

The company’s website boasts 8,000 wholesale and dropship suppliers.

MarketResearchLabIn addition to the wholesale directory, SaleHoo also offers a Market Research Lab to help anyone looking to sell products on eBay or Amazon determine which products have the highest profit opportunity.  Specifically, the Market Research Lab can help you:

  • Analyze supply and demand
  • Predict your profits
  • Spot trends
  • Compare product ideas

If you are not interested in selling at eBay or Amazon, SaleHoo will allow you to open your own store on the SaleHoo platform for an additional charge.


The Good

There is a lot to like about SaleHoo.

1. Thousands of wholesalers at your fingertips.  With 8,000 wholesale and dropship suppliers, you can pretty much find anything you would be interested in selling.  Many of them do not require you to purchase  a huge amount to get the wholesale price.

8000 members

2. Lots of name-brand products available. SaleHoo’s website lists several of the brands available on the website, including Disney, HP, Revlon, Samsung, Sony, and many more.

3. Market Research Lab.  Companies can typically pay thousands of dollars for market research.  That is how valuable the data is.  SaleHoo does the research for anyone selling on eBay or Amazon, and it is included in the price.

4.  You can establish a store separate from eBay or Amazon.  With hundreds of thousands of resellers on eBay and Amazon, you will definitely have  a lot of competition.  However, those sites get a lot of traffic too, so you need to determine whether the pros of selling there outweigh the cons.  With SaleHoo offering their own platform for operating an online store, you have a choice.


The Bad

There are a couple of caveats about using SaleHoo.

1. With 8,000 suppliers, it is easy to get overwhelmed.  It may be a little difficult to sort through all the suppliers to find the ones you want.  However, SaleHoo does include some good search tools to make the process a little easier.

2. Not always able to buy cheaper than eBay or Amazon.  If you cannot find an item cheaper than you can buy it for on eBay or Amazon, it’s pretty much impossible to make any money.  A site called (Can you guess what they think about SaleHoo?) suggests that there are some products that are cheaper on eBay and/or Amazon.  However, this list is from 2006, so things may have improved.  The bottom line is: do you homework before buying from any supplier and check the prices on Amazon and eBay to ensure you will not lose money.



Who is SaleHoo For?

SaleHoo is for anyone who wants to buy and sell items online.  If you will be using SaleHoo, chances are you will have inventory to store as well as carrying the cost of that inventory.  If you do not want a bunch of resale items stored at your house, or if you do not want the work of packaging and shipping that inventory, then you probably should not invest in SaleHoo.

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The price for a SaleHoo membership is $67 per year.

If you choose to operate a SaleHoo Store, there are three price levels:

  1. Basic Membership – $27 per month
  2. Standard Membership – $47 per month
  3. Premium Membership – $97 per month

The following table shows what is in included with each membership.



Final Verdict

Ratings Recap


Rating: 4-out-of-5-stars1

Price: $67 per year

Owners: Simon Slade and Mark Ling



In summary, if you are in the business of buying and reselling items online, you will probably benefit from a SaleHoo membership, especially if you are selling on eBay or Amazon.  The Market Data Research along makes it worth it.  Just make sure you do your research to make sure you don’t overpay at a particular supplier and end up losing money on the deal.

Click Here! to sign up at SaleHoo!


If you have experience buying and selling online and have some valuable info to share, I would love to hear from you.  Just drop me a Comment below.

Have a great day!



4 thoughts on “SaleHoo Wholesale Directory Review

  1. Hey Andy,
    I’ve heard of Salehoo because Mark ling is actually the person who created Affilorama, so glad you decided to review them!

    I was quite surprised to see people creating salehoo sucks, that is a red flag to me as people won’t just go through all the trouble to build an entire site unless they have a good reason to. Is it similar to dropshipping though?

    1. Hi, Riaz.

      Thanks for the comment.

      Yes, Mark has made a name for himself online, so it definitely adds to the trust of Salehoo.

      Salehoo is primarily a directory of wholesalers and dropshippers, so while Salehoo is not itself a dropshipping company, it can put you in contact with dropshippers whose products you can sell in your online store. Like I said in the review, you are going to want to do a little market research first to make sure that the product you are considering is not selling for less on eBay or Amazon already.

  2. I would say this provides some value, based on the amount of suppliers you mentioned. That is maybe the #1 problem when it comes to drop shipping. The #1 problem if you are not doing that, off the top of my head, thinking of that would be the traffic, so is there any help with that when directing visitors to that site. Well I suppose blogging would be a great way to start.

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