What is Secrets of the Big Dogs?


No, I have not lost my grasp of correct English grammar.  Secrets of the Big Dogs is an ebook, and this is my review.


Secrets of the Big Dogs

Overall Rating: two stars

Stan Stuchinski
Stan Stuchinski

Price: $7 (Upsells to $475.81 per month)

Owner: Stan Stuchinski

Website: BigDogSecrets.com


Click Here! for a review of my #1 Recommended Product for learning how to make money online!



Secrets of the Big Dogs is an ebook by Stan Stuchinski, and on the promotional page, it promises to solve three problems you might be having as an Internet marketer.

  1. Low or no traffic
  2. Low or no cash flow
  3. Too much time spent on your business

So far so good, but what kind of results can we expect?  The promotional page addresses that as well.

  1. A supply of up to 5 million targeted prospects each month!
  2. Up to 16 residual income streams!
  3. Only spend half an hour a day on your business!

Now keep in mind that this is all promised to be provided to you in return for your purchase of a $7 ebook.

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What is Inside Secrets of the Big Dogs?

Wsecrets of the big dogs ebookell, I have to admit I could not find much info around the web on what the ebook entailed.  All the reviews I could find were something to the effect of:

  • Secrets of the Big Dogs is great!
  • You will make money with this!
  • For now, I’m offering this great opportunity for only $7!
  • Secrets of the Big Dogs is not a scam! Click here to buy!

Now, I don’t know about you, but when I read a review, I like to see a little more than, “This is great,” or, “This sucks,” and since I couldn’t find much else online, I decided to fork over the 7 bucks and buy the ebook.  What follows is what I discovered.

It’s not an ebook.  To me, and ebook is a downloadable file, usually in Adobe Reader format (PDF), that you can keep on your computer for reference.  What you get here is a link to a series of web pages, each consisting of a different “chapter.”  So I started to read.

It turns out, the ebook is basically a centralized marketing system for 16 different programs, mostly mailers and traffic exchanges, that you are strongly recommended to sign up for.  If you sign up for all 16 programs, you can make money in two different ways:

  1. Using the mailers to promote products and traffic exchanges to generate traffic to your own site.
  2. Using the mailers to promote Secrets of the Big Dogs and receiving commissions from both the sale of the ebook and people signing up for the 16 programs.

Now you might be thinking, “Wait a minute!  Are you telling me we’re buying an ebook that is essentially an advertisement?”

Well, not entirely.  There is some useful information, but for the most part yes, that’s exactly what I’m telling you.

Here is a breakdown of each chapter.

Chapter 1: What the Internet Is.  This chapter gives a history of the Internet, describing how it was created and how it evolved into what we see today when we go online.  It is actually a pretty interesting read if you’re into that sort of thing.

Chapter 2: What the Internet Is Not.  Here, he basically addresses some of the lies you will find on the Internet.  Kudos to Stan for this chapter.  He basically debunks all the “get rich quick for no money and no work” crap you will see promised all over the web.  Now, you might be wondering, “How can he do that when his own promotional page promises 5 million visitors per month in return for buying a $7 ebook?”  Keep reading.

Chapter 3: The Secrets of the Big Dogs.  In this chapter, Stan describes some of the qualities of “big dogs.”  Some of these are pretty good, such as, “Big dogs have patience,” or, “Big dogs devote time to their business.”  Kudos again to Stan.  He’s really saying that you won’t achieve success over night, and if you want to be successful, you need to work on your business on a daily basis.

Some of the other qualities I quickly identified as a set-up for what was to follow – things like, “Big dogs know it takes money to make money,” and, “Big dogs don’t dig for gold. They sell the shovels.”  Hint: The 16 programs inside The Secrets of the Big Dogs are “the shovel.”

Chapter 4: Traffic on the Internet – What Works and What Doesn’t.  Some stuff in this chapter is good, but there is a lot that is not so good.  He promotes email marketing as “the king of Internet marketing,” and I do agree that email marketing is effective.  But he condemns all other forms of Internet marketing, including using SEO and keyword research to achieve good rankings in Google.  Sorry Stan, but I strongly disagree with you here, and so do most online marketers.

Chapter 5: The Coordinated High Income Portfolio (CHIP).  This is the chapter that all the others are leading up to.  In this chapter, he lists the 16 programs he is promoting.  I will not list them here in fairness to Stan, but they consist of 12 mailers and 3 traffic exchanges.  I cannot really speak to the quality of the mailers, but I generally have a low opinion of traffic exchanges.  Not all traffic is created equal, and traffic exchanges are generally the lowest quality traffic you can get.

The cost of all these programs? $475.81 a month


This is also where he recommends selling “the shovel” to the “gold diggers.”  Instead of using the programs in the CHIP to market your own products, he recommends using them to market Secrets of the Big Dogs, for which you would get not only the commissions for the ebook, but also the commissions for all the referrals to the CHIP programs.

Chapter 6: Your Income Potential as an Alpha Dog.  In case you were wondering, an alpha dog is someone who not only buys into all the CHIP programs, but buys into them at the highest (most expensive) membership available for a total of $475.81 per month.  Once you do this, you only have to market one URL (the $7 ebook).  This is where he admits what the ebook actually is – the ebook will do all the selling of the CHIP programs for you.  For each referral who buys the ebook and signs up with the CHIP programs, you earn $227.03 a month.

Chapter 7: Why Should I Pay for an Upgraded Membership when I Can Join Most Traffic Generation Programs for Free.  Most of the mailers and traffic exchanges in the CHIP program offer a free option.  In this chapter, he calls the free options something they need to offer to comply with the law.  So the free options are pretty much worthless, and therefore you should join the paid options to really take advantage of the full benefits of the program.  In principle, he’s right about one thing.  The free version of anything is not going to offer everything the upgrade version will offer.  If it did, why would anyone pay for the upgrade?  But each program would need to be evaluated as to whether the cost is worth the upgrade.  In my opinion, traffic exchanges are not worth the time to earn free credits nor the cost to pay for credits.

Chapter 8: You’ve Got Questions?  We’ve Got Answers!  This chapter is basically a FAQ.  I won’t go into all the details, but it is pretty extensive and addresses questions about joining only some of the CHIP programs instead of all of them (you can) and what to do if you are already a member of some of the CHIP programs.

Chapter 9: Ready to Run with the Big Dogs?  This is not really a chapter as much as it is a sign up form.  Here is where you sign up for all the CHIP programs and start the process of promoting either your website or the URL for the ebook, which will ensure you get credit if your referrals join the CHIP programs.


Pros and Cons


  • Some good info for those unfamiliar with Internet marketingpros
  • Does not make unrealistic promises, like you’ll get rich quick
  • Written in an easy to read entertaining format
  • Ebook price of $7 is reasonable
  • Clickbank’s 60-day guarantee



  • Some bad info, like section on SEOcons
  • Promotes traffic exchanges
  • Not sure of mailer quality – will emails end up in spam folders?
  • If everyone uses same mailers, will recipients get multiple emails promoting the Big Dog system?
  • CHIP programs can be expensive for many marketers just starting out
  • Don’t really learn the ins and outs of Internet marketing – just submitting links to traffic exchanges and mailers


Tools and Training

toolsThe training include The Secrets of the Big Dogs ebook as well as tutorials to help you sign up with each of the CHIP programs.

The main tool is your unique “Sign Up Module,” which combines all your unique CHIP program referral links on one page so that your referrals can click them to sign up for each program.  This page opens up once your referral gets to Chapter 9 in the ebook and is ready to sign up for the CHIP programs.



Support is pretty easy.  When you buy the ebook, before you even get the URL for the ebook, you are brought to a page where you get Stan’s email address.  You can contact him directly.



There are essentially two price levels listed.

  • Price Level 1 – The Ebook: $7
  • Price Level 2 – The CHIP Programs: $475.81 a month



Ratings Recap

Secrets of the Big Dogs

Overall Rating: two stars

Price: $7 (Upsells to $475.81 per month)

Owner: Stan Stuchinski

Website: BigDogSecrets.com


thumbs downIn summary, I cannot recommend Secrets of the Big Dogs.  While the ebook does have some useful info, it is mainly a sales promotion (admitted inside the ebook) for traffic exchanges and mailers, which I do not support as marketing tools in general.  If you follow the advice, you will end up paying $477.81 a month, and in order to even start making money, you will need to make two sales.  Now, two sales may not seem like much, but this is a pretty big ticket item compared to many other programs in the make money online niche.  And there is no guarantee that your referrals will stay with all the CHIP programs.  They can cancel at any time, and once their payments stop, so do your commissions.

If you really want to learn the ins and outs of Internet marketing, I recommend getting started at Wealthy Affiliate.  You can get started for FREE with two websites and introductory training, along with access to a community of over 800,000 online marketers to help you succeed.

If you have experience with Secrets of the Big Dogs, I would love to hear from you.  Are you an “alpha dog?”  Have you had any success with it?  Leave me a comment below.

Have a great day!




4 thoughts on “What is Secrets of the Big Dogs?

  1. Seems like he is earning money on the 16 programs he wants you to join. This is common practice when selling cheap products. Another one would be to have a load of upsells inside of the cheap e.book.
    I totally agree with what you are saying on traffic exchanges. They don’t work well at all. This is simply because the people that visit your site is not interested in what you are selling, they just want to get traffic to their own site. Only quality traffic will allow you to earn money.
    Thanks for a good review.

    1. Yes, I think if you sign up through a non-affiliate link or one where the person who shared it with you hadn’t signed up for the 16 programs, then he gets the commissions, which is OK. He is doing all this work, so why not get paid? I just think the traffic exchanges won’t produce much, if any, conversions, and I would question the effectiveness of the mailers. Even if they can reach 5 million email addresses per month, many of them are either non-working, or the message all go to the spam folder. I would love to believe that these programs work, but based on my own experience, it’s doubtful.

  2. Great help with review of that information! I think the Big Dogs will not be for me, but however the breakdown reminds me of the value of a complete platform, Big Dogs sounds to be sort of a one man show. WA has many leaders that are teaching in a safe community that is not selling traffic exchanges, which are not good for beginners, in fact probably dangerous.

    1. Secrets of the Big Dogs relies heavily on traffic exchanges and mailers, neither of which is useful for long term success.  You might succeed at getting some people to sign up for some of the mailers and traffic exchanges and earn a residual income from them, but there’s a good chance you’ll end up spending a lot more money on them than you actually get in return.

      For building a business geared for long term success, I believe Wealthy Affiliate is still your best bet.

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