You may have seen a commercial for Wix during the 2018 Superbowl. If not, you can check it out here:
But what exactly is the real deal about Wix? In this Wix website builder review, I distill it all down and give you all the relevant facts.
As the commercial above clearly shows, Wix is a website builder that eliminates the need for technical knowledge, HTML, etc. You can essentially build a website by picking a template, dragging and dropping content, and you’re done.
With over 500 templates to choose from, it’s easy to see why Wix is one of the more popular website builders out there. Well that and the fact that they have big-name stars promoting them and they buy up ads at the Superbowl. How much does all that advertising cost?
On the surface, Wix does look like a really good website builder. And I do think it has some positives. But let’s get into the details.
I was pleasantly surprised by the editor at Wix. I had read some reviews of it before trying it out, and I have to admit that it really seemed a lot easier than some of the reviews I read. Everything is pretty much drag and drop, so you really don’t have to know any of the technical aspects of building a website. There is a learning curve, especially when trying to organize your various web pages within your site, but that’s to be expected. My personaly experience is with WordPress websites, and that did take some getting used to as well.
With over 500 templates to choose from, you can definitely find something to suit your particular site. The templates are organized into various categories, like hunting and fishing, design, restaurants, etc. One problem I have is that some of the categories have only a few templates within them. That means that there may be a lot of sites out there that look exactly like yours.
Wix does provide hosting for one domain. If you want more than one, you’ll have to purchase multiple accounts. If you’re looking to create many websites, you may end up having to spend a lot of money. Space and bandwidth limitations vary depending on which price level you’ve chosen. The free plan limits you to 500 MB of space and 1 GB per month bandwidth. The bandwidth limitation should not be an issue for those folks just starting out, but 500 MB is not much, especially if you plan on using a lot of pictures and video.
Pros and Cons
- Ease of use
- Extensive range of templates
- Free plan (test drive)
- Generous bandwidth
- Fun experience
- Lots of apps, including eCommerce and blog
- Free plan –> lots of Wix promotions on your site
- Your website may look like others out there
- All plans limit you to one website
- No training on eBusiness – only on website building
- Basic plans very limited on website storage space
Who is Wix For?
Wix is a good choice for people looking to build one website. If you’re a business owner with a bricks and mortar location and want to add an online component to your business, Wix could be a good choice.
If you’re an experienced online marketer who is an expert in SEO, online marketing, affiliate marketing, and/or eCommerce, and don’t need additional resources in these areas, Wix might be a good choice, though you might be able to find some cheaper options out there.
Also, if you are just starting out and want to practice building a website without spending a bunch of money, you can “test the waters” with a free site.
I don’t think Wix is a good choice for people who want to build multiple websites. If you’re looking to build multiple websites, there’s a much better choice out there.
Finally, I would say that if you are just getting started online and have no idea how to start an online business, I would definitely not recommend Wix. There is no training in the area of online business, so you will essentially be flying blind. Sure, you may end up with a great looking website, but almost no one will see it simply because you don’t have the knowledge to bring traffic to your website.
Tools and Training
The main tool at Wix is the website builder. This is where Wix excels.
The training at Wix seems to be limited to the technical aspects of building a website. Don’t get me wrong – that’s important. But if you’re not knowledgeable in areas like SEO, marketing, social networking, video marketing, etc., you’re going to have to seek out that training elsewhere.
Support is extremely important to me, and one of my pet peeves is websites that skimp on support. They’re all about selling you their product, but as soon as you become a buyer, good luck getting any help.
Wix is excellent when it comes to support. They have a question and answer section where you can ask questions, post topics, etc. The support team is really quick getting back to you as well, so I do have to give them a thumbs up for that.
The support at Wix is a big factor in my rating. Kudos t the support staff at Wix.
As I mentioned above, there is a very limited FREE option with Wix that basically allows you to test the system. I actually recommend you give it a try to see what it’s like. Just don’t be surprised with all the Wix promotions you see on your site.
All the premium plans, along with their prices, can be seen below.
Note that the “sale” for the Unlimited and eCommerce plans is for all new Wix customers and is only good for the first year. After that, the price will double to $14 and $17 per month, respectively.
Some of these prices seem a little high for a single website. For instance, if you wanted 10 websites under the Unlimited plan, that would cost you $140 a month under normal pricing.
To summarize, I think Wix is a very good website builder. It gets an A+ in the ease of use and support categories. It’s a great choice for anyone wanting to set up a personal website or possibly to expand a bricks and mortar business online. However, it’s not perfect. While the prices seem to be pretty low, when you consider that you are limited to only one website, the costs can add up pretty quickly. Plus, if you’re looking to start an online business from scratch, there’s no training on all the important aspects of doing business online, like search engine optimization, use of social media, writing content, using paid traffic, etc.
Click Here! for my review of a website builder that allows you to build up to 50 websites and includes training in all the aspects of starting an online business, all for one low monthly price. You can even get started with two websites totally free, with no website ads required and no requirement to upgrade.
If you have experience with Wix and would like to share them, just leave me a comment below.
Have a great day!